2018 -2022 Head of Marketing Effectiveness and Optimisation @
2013 -2018 Managing Partner, APAC @
2013 -2013 Managing Partner, APAC @
2010 -2013 Director @
2008 -2010 Head of Accountability, Worldwide @
2007 -2008 Associate Director @
2005 -2007 Effectiveness Manager @ MPG
2001 -2005 Senior Econometrician @
1998 -2001 Junior Statistician @
John Perella Education
University of Newcastle-upon-Tyne
BSc (Mathematics & Statistics)
Royal Grammar School, Newcastle Upon Tyne
Bachelor's degree (Mathematics and Statistics)
John Perella Skills
Microsoft Excel
Predictive Modeling
Econometric Modeling
Marketing Mix Modeling
Segmentation
Customer Insight
Predictive Analytics
Media Planning
Business Strategy
Media Strategy
Strategy
Leadership
Econometrics
Analysis
Quantitative Research
Statistical Modeling
Microsoft Office
Quantitative Analytics
Statistics
Digital Strategy
John Perella Summary
John Perella, is currently a Chief Marketing Effectiveness Officer at Perella Mackay Ltd. John Perella brings experience from previous roles at Tesco, Data2Decisions and Holmes & Cook. John Perella holds a BSc in Mathematics & Statistics @ University of Newcastle-upon-Tyne. With a robust skill set that includes Microsoft Excel, Predictive Modeling, Econometric Modeling, Marketing Mix Modeling, Segmentation and more. John Perella has 1 mobile phone numbers on RocketReach.
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