John Letford's Location
London, GB
John Letford's Work
- Head of Commercial Strategy and Insight @ pladis Global
- Head of Category and Commercial Strategy @ Danone
- Impulse Business Controller @ Danone
John Letford's Education
- University of Strathclyde
Master of Engineering (MEng) (Product Design Engineering)
1997 - 2002
John Letford's Skills
- Experience of Working With Global Brands Within the Uk
- Practical Experience in Working on 3 of the Top 4 Grocery Multiples
- Creation of Category Growth Strategies and Selling of Brand Plans
- Negotiation and Tracking of Resulting Joint Business Plans
- Deploying Techniques Developed on FXL/Gap/ Sentinel Negotiation Courses
- Clear Understanding of the Category Management Process
- Present Retailers With Strong Category Rationale and Argument
- Prioritise and Time Manage Effectively
- Manage the Development of Direct Reports
- Trade Marketing
John Letford's Summary
John Letford, based in London, GB, is currently a Head of Commercial Strategy and Insight at pladis Global, bringing experience from previous roles at Danone Waters and Red Bull. John Letford holds a 1997 - 2002 Master of Engineering (MEng) in Product Design Engineering @ University of Strathclyde. With a robust skill set that includes Experience of Working With Global Brands Within the Uk, Practical Experience in Working on 3 of the Top 4 Grocery Multiples, Creation of Category Growth Strategies and Selling of Brand Plans, Negotiation and Tracking of Resulting Joint Business Plans, Deploying Techniques Developed on FXL/Gap/ Sentinel Negotiation Courses and more, John Letford contributes valuable insights to the industry. John Letford has 1 email on RocketReach.
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