Senior Vice President, Director of Marketing @ Horizon Bank
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John Hatfield Location
Midland, MI, US
John Hatfield Work
2025 -
now Senior Vice President, Director of Marketing @
2021 -
2025 Executive Director @
2018 -
2021 Director of Marketing and Communications @
2017 -
2017 Senior Vice President, Director of Marketing @ Chemical Bank
2007 -
2016 First Vice President, Director of Marketing @ Chemical Bank
2006 -
2007 Director of Marketing @
2002 -
2006 Marketing Manager @
2000 -
2002 Marketing Manager @ KnowledgeAdvisors, Inc.
1994 -
2000 Project Manager @
John Hatfield Education
Northwestern University - Kellogg School of Management
MBA (Marketing, Management and Strategy)
1999
-
2002
Kenyon College
BA (History)
1990
-
1994
John Hatfield Skills
Community Relations
Customer Relationship Management (CRM)
Online Advertising
Digital Strategy
Business-to-Business (B2B)
Public Relations
Management
Budgeting
Media Buying
Customer Experience
Customer Acquisition
Market Planning
Analytical Skills
Stakeholder Engagement
Coaching
Multi-Channel Marketing
Digital Marketing
Communications Planning
Brand Awareness
Community Impact
Team Management
Marketing Strategy
Strategic Planning
Business Development
Market Research
Social Media
Marketing
Advertising
Project Management
Competitive Analysis
Strategy
Fundraising
Integrated Marketing
Marketing Communications
Leadership
Sales
Nonprofits
Direct Marketing
Social Media Marketing
Business Communications
Email Marketing
Social Networking
Inspiration
Merger & Acquisition Communication
Financial Services
Marketing Operations
Brand Development
Marketing Communications Planning
B2C Marketing
B2B Marketing
Banking
Merger and Acquisition Communication
John Hatfield Summary
John Hatfield, based in Midland, MI, US, is currently a Senior Vice President, Director of Marketing at Horizon Bank. John Hatfield brings experience from previous roles at The Axia Institute - Michigan State University and Chemical Bank. John Hatfield holds a 1999 - 2002 MBA in Marketing, Management and Strategy @ Northwestern University - Kellogg School of Management. With a robust skill set that includes Community Relations, Customer Relationship Management (CRM), Online Advertising, Digital Strategy, Business-to-Business (B2B) and more. John Hatfield has 2 emails on RocketReach.
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