John Cathcart Email & Phone Number
Lead Consultant - EFCAT ASSOCIATES
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John Cathcart Location
- Ho Chi Minh City, Ho Chi Minh City, VN
John Cathcart Work
- 2024 -now Lead Consultant - EFCAT ASSOCIATES @ EFCAT ASSOCIATES
- 2015 -2024 Consulting Director @
- 2015 -2015 Marketing and Communications Project Director (Consultancy Basis) @ Tân Hiệp Phát
- 2013 -2014 Associate Director @
- 2011 -2013 Research Director @
- 2008 -2011 Director @
- 2003 -2008 Global Marketing and Brand Communications and Sales Promotion @
- 1997 -2002 Branding, Marketing and Corporate Communications @ Tanmedia
John Cathcart Education
- Cornell University
Postgraduate Certifcate (Data-Driven Marketing)
2015-2015 - MIT Professional Education
Analytics Edge
2015-2015 - Anaheim University
Executive MBA
2008-2009 - University of Otago
Bachelor of Commerce - BCom (Economics)
John Cathcart Skills
- Market Research
- Brand Tracking
- Research
- Integrated Marketing
- Consumer Insights
- FMCG
- Marketing Communications
- Brand Equity
- Customer Satisfaction
- Qualitative Research
- Retail Banking
- Shopper Marketing
- Customer Insight
- Marketing Research
- Marketing Strategy
- Quantitative Research
- Segmentation
- Copywriting
- Consumer Behaviour
- Advertising
- Strategy
- Management
- Consumer Behavior
- Brand Management
- Marketing
- Digital Strategy
- Fast-Moving Consumer Goods (FMCG)
John Cathcart Summary
- John Cathcart, based in Ho Chi Minh City, Ho Chi Minh City, VN, is currently a Lead Consultant - EFCAT ASSOCIATES at EFCAT ASSOCIATES. John Cathcart brings experience from previous roles at Weben Partners, Tân Hiệp Phát, Cimigo and Indochina Research Ltd.. John Cathcart holds a 2015 - 2015 Postgraduate Certifcate in Data-Driven Marketing @ Cornell University. With a robust skill set that includes Market Research, Brand Tracking, Research, Integrated Marketing, Consumer Insights and more. John Cathcart has 2 emails on RocketReach.
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