John Cathcart Email & Phone Number
Lead Consultant - EFCAT ASSOCIATES
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John Cathcart Location
- Ho Chi Minh City, Ho Chi Minh City, VN
John Cathcart Work
- Lead Consultant - EFCAT ASSOCIATES @ EFCAT ASSOCIATES (August 2024 - Present)
- Consulting Director @ (March 2015 - September 2024)
- Marketing and Communications Project Director (Consultancy Basis) @ Tân Hiệp Phát (January 2015 - January 2015)
- Associate Director @ (June 2013 - December 2014)
- Research Director @ (July 2011 - April 2013)
- Director @ (January 2008 - January 2011)
- Global Marketing and Brand Communications and Sales Promotion @ (January 2003 - January 2008)
- Branding, Marketing and Corporate Communications @ Tanmedia (January 1997 - January 2002)
John Cathcart Education
- Cornell University
Postgraduate Certifcate (Data-Driven Marketing)
2015-2015 - MIT Professional Education
Analytics Edge
2015-2015 - Anaheim University
Executive MBA
2008-2009 - University of Otago
Bachelor of Commerce - BCom (Economics)
John Cathcart Skills
- Market Research
- Brand Tracking
- Research
- Integrated Marketing
- Consumer Insights
- FMCG
- Marketing Communications
- Brand Equity
- Customer Satisfaction
- Qualitative Research
- Retail Banking
- Shopper Marketing
- Customer Insight
- Marketing Research
- Marketing Strategy
- Quantitative Research
- Segmentation
- Copywriting
- Consumer Behaviour
- Advertising
- Strategy
- Management
- Consumer Behavior
- Brand Management
- Marketing
- Digital Strategy
- Fast-Moving Consumer Goods (FMCG)
John Cathcart Summary
- John Cathcart, based in Ho Chi Minh City, Ho Chi Minh City, VN, is currently a Lead Consultant - EFCAT ASSOCIATES at EFCAT ASSOCIATES. John Cathcart brings experience from previous roles at Weben Partners, Tân Hiệp Phát, Cimigo and Indochina Research Ltd.. John Cathcart holds a 2015 - 2015 Postgraduate Certifcate in Data-Driven Marketing @ Cornell University. With a robust skill set that includes Market Research, Brand Tracking, Research, Integrated Marketing, Consumer Insights and more. John Cathcart has 2 emails on RocketReach.
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