VP Media, Digital and Marketing Excellence @ (September 2020 - Present)
Media and Digital Marketing Director MEU @ (April 2018 - September 2020)
Media Director MEU @ (March 2017 - September 2020)
Global Connections Director - Head of Programmatic @ (September 2015 - February 2017)
Director Media, Digital marketing and Marketing Research Europe @ (May 2011 - September 2015)
Group Director Media and Promotions @ (November 2009 - May 2011)
EU Group Media Manager @ (January 2008 - November 2009)
Marketing Services Manager @ (December 1998 - December 2007)
Brand Manager Coca-Cola @ (July 1996 - December 1998)
Brand Manager Douwe Egberts @ (January 1992 - January 1996)
Johan Houben Education
KU Leuven
Master (Business Administration)
1989-1991
Katholieke Universiteit Leuven
Master in Law (Vice-President Student Society)
1984-1989
Johan Houben Skills
Digital Marketing
Marketing Management
FMCG
Marketing Research
Customer Insight
Media Planning
productivity
Public Relations
Strategy
Integrated Marketing
Advertising
Market Research
Marketing Strategy
Management
Digital Strategy
Fast-Moving Consumer Goods (FMCG)
Business Strategy
Marketing
Business Planning
Brand Management
Brand Equity
Segmentation
Trade Marketing
Leadership
Customer Service
Social Media Marketing
Fast Moving Consumer Goods Fmcg
Social Media
Fast Moving Consumer Goods
Johan Houben Summary
Johan Houben, based in Lenzburg, AG, CH, is currently a VP Marketing Excellence at Hero Group. Johan Houben brings experience from previous roles at Hero Group, Mondelēz International and The Coca-Cola Company. Johan Houben holds a 1989 - 1991 Master in Business Administration @ KU Leuven. With a robust skill set that includes Digital Marketing, Marketing Management, FMCG, Marketing Research, Customer Insight and more. Johan Houben has 1 emails and 3 mobile phone numbers on RocketReach.
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