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Vision :
To become the best, largest, and most profitable multimedia portal in Indonesia as well as in South East Asia
Mission :
To provide the latest and most credible information to enlighten and entertain individuals and communities
PT. Televisi Transformasi Indonesia is the 8-th licensed nationwide private television station in
Indonesia.
SYMBOL
In shape of a ‘Diamond’, TRANS TV’s symbol expresses beauty and eternity. Its glowing sparkles
reflect life and tradition from varied regions of Indonesia. And to represent a classic and
timeless yet intimate and easy to recognize character, Serif has been chosen as font.
VISION
TRANS TV wishes to become the best television in Indonesia and South East Asia that provides
positive results to stakeholders, broadcasts excellent programs, acts in accordance with
cultural moral values acceptable to stakeholders and co-workers, and gives valuable
contributions for the improvement of social welfare and public intelligence.
MISSION
TRANS TV elaborates public ideas and aspirations to educate and prosper the Indonesian
nation, strengthen unity, and develop democratic values.
BUSINESS
Target Audience
Based on SES (Social Economic Status), TRANS TV targets upper-class audience or best known in
marketing term as Group ABC. Group A comprises target audience with household
expenditure of Rp 3.000.001,- and up per month; group B comprises target audience with
expenditure of Rp 1.500.001,- to Rp 2.000.000,- per month; whereas group C spends Rp 700.001,-
to Rp 1.500.001,- per month.
Achievement :
2014; PR Program Of The Year 2014 - TRANSMANIA - MIX Magazine,
Festival Film Bandung - Sinetron Serial Terpuji,
Apresiasi KPI & MUI - Mozaik Ramadan,
World Class Quality Achievement 2013 – 5 Star Quality Product 2013 MIX Magazine,
CORPORATE IMAGE (IMAC) AWARD 2014,
2013; CITRA PARIWARA AWARD 2013 - TV STATION of The Year,
CNN Television Journalist Award 2013,
KPID BALI AWARD 2013 - REPORTASE,
CORPORATE IMAGE (IMAC) AWARD 2013,
2012; PERUSAHAAN MEDIA PENDUKUNG ASI 2012,
KPID AWARD Kalsel 2012 - Reportase TRANS TV,
CORPORATE IMAGE (IMAC) AWARD 2012,
Surya Citra Televisi (SCTV) is an Indonesian television station. Its headquarters are in South Jakarta. It began broadcasting on 24 August 1990 in Surabaya, East Java, broadcasting only to the city and surrounding area. In 1991 SCTV Bali was established in Bali. At this point the programming was similar to that of RCTI and used some of their news programs until they could produce their own. On 1 January 1993 it was given a national license and eventually moved its operations to Jakarta. The main office is in South Jakarta and studios are in West Jakarta. It is owned by the Sariaatmadja group.