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Joel Goodman Location
Nashville, TN, US
Joel Goodman Work
2022 -now Director Research and Analysis - CX @
2019 -2022 Director Business and Consumer Insights @
2018 -2019 Director - Consumer and Brand Insights - Hydration @
2015 -2018 Director - Sparkling Insights @
2011 -2015 Sr Manager Shopper Marketing Insights @
2008 -2011 Sr. Manager Consumer Research @
2006 -2008 Executive Director of Research and Data Services @ americasmart
2001 -2006 Manager of Marketing Research @ Carters, Inc.
1999 -2001 Manager of Marketing Research @ Vanity Fair Intimates
1997 -1999 Project Director @
1995 -1997 spec writer @
Joel Goodman Education
Southern Illinois University Edwardsville
MMR (Marketing Research)
1997-1999
Eastern Illinois University 1991-1993
Joel Goodman Skills
Market Research
Competitive Analysis
Strategy
Marketing Strategy
Customer Insight
Segmentation
Management
Focus Groups
Shopper Marketing
Consumer Insight
A/B Testing
Apparel
Qualitative Research
MMR
Hydration
Telecommunications
Analytical Skills
Survey Design
Qualitative & Quantitative Research Methodologies
Storytelling
Beverage Industry
Joel Goodman Summary
Joel Goodman, based in Nashville, TN, US, is currently a Director Research and Analysis - CX at Pearson. Joel Goodman brings experience from previous roles at Cracker Barrel and The Coca-Cola Company. Joel Goodman holds a 1997 - 1999 MMR in Marketing Research @ Southern Illinois University Edwardsville. With a robust skill set that includes Market Research, Competitive Analysis, Strategy, Marketing Strategy, Customer Insight and more. Joel Goodman has 3 emails on RocketReach.
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