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Joel Goodman Location
Nashville, TN, US
Joel Goodman Work
Director Research and Analysis - Higher Education @ (August 2022 - Present)
Director Business and Consumer Insights @ (July 2019 - January 2022)
Director - Consumer and Brand Insights - Hydration @ (March 2018 - February 2019)
Director - Sparkling Insights @ (May 2015 - March 2018)
Sr Manager Shopper Marketing Insights @ (April 2011 - May 2015)
Sr. Manager Consumer Research @ (July 2008 - April 2011)
Executive Director of Research and Data Services @ americasmart (August 2006 - July 2008)
Manager of Marketing Research @ Carters, Inc. (January 2001 - January 2006)
Manager of Marketing Research @ Vanity Fair Intimates (January 1999 - January 2001)
Project Director @ (January 1997 - January 1999)
spec writer @ (January 1995 - January 1997)
Joel Goodman Education
Southern Illinois University Edwardsville
MMR (Marketing Research)
1997-1999
Eastern Illinois University 1991-1993
Joel Goodman Skills
Market Research
Competitive Analysis
Strategy
Marketing Strategy
Customer Insight
Segmentation
Management
Focus Groups
Shopper Marketing
Consumer Insight
A/B Testing
Apparel
Qualitative Research
MMR
Hydration
Telecommunications
Analytical Skills
Survey Design
Qualitative & Quantitative Research Methodologies
Storytelling
Beverage Industry
Joel Goodman Summary
Joel Goodman, based in Nashville, TN, US, is currently a Director Research and Analysis - Higher Education at Pearson. Joel Goodman brings experience from previous roles at Cracker Barrel and The Coca-Cola Company. Joel Goodman holds a 1997 - 1999 MMR in Marketing Research @ Southern Illinois University Edwardsville. With a robust skill set that includes Market Research, Competitive Analysis, Strategy, Marketing Strategy, Customer Insight and more. Joel Goodman has 3 emails on RocketReach.
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