JOECOOL Brands™ Information

Our mission is to blend our culture with Gourmet Coffee. JOECOOL™ Brands is about being Cool in all things, exemplifying our love of great coffee and how it is a perfectly positive and enriching combination with CBD. JOECOOL is a Trusted Brand focused on Health and Wellness. LIVE SMART, STAY COOL! Our Competitive Advantage The Brand Name. The JOECOOL.com domain name has significant value. Once combined with the CBD-infused gourmet coffee product the brand name strength of JOECOOL increases in value aiding in the battle for market share making it memorable and highly marketable. To reinforce the JOECOOL brand, an apparel line is in development. The line includes hats, t-shirts, etc. Early-to-Market - A relatively small market category at present, CBD coffee has growing demand for its various health benefits, which, according to consumers, include minor relief of inflammation and pain. When combined with the stimulating effects of caffeine, CBD coffee makes drinkers report feeling alert but also calm and relaxed. About The Founder: Joe Haber brings almost three decades of entrepreneurial and marketing experience and achievement to the company. In the 90’s, Joe managed a large telecommunications company with over 300 employees, spending over $500k per month in marketing and advertising, grossing $20 million dollars in annual revenue, and open 24 hours a day. In the 2000’s he founded Haber Mortgage & Financial Group, financing in excess of $220 million dollars in residential and commercial loans. Joe founded the League of Giving Foundation a 501c3 organization in 2006 which chooses 1 to 2 causes a year to support.