Director, Product Research and Analytics @ (February 2023 - June 2026)
Executive Director Marketing Science @ (October 2021 - February 2023)
Senior Director, Marketing Science @ (March 2019 - October 2021)
Director, Strategic Insights and Analytics @ (January 2013 - January 2017)
Consumer Engagement, Insights and Analytics Consultant @ (January 2012 - January 2017)
Senior Director, Marketing and Digital Research, Turner Entertainment and Turner Sports @ (January 2010 - January 2012)
Jocelyn McDowell Education
Sheridan College
(Theater, Theatre)
2011-2013
McGill University
Bachelor of Music (Voice)
2005-2009
Jocelyn McDowell Skills
Brand Strategy
Marketing Management
Statistics
Multi-Channel Marketing
Customer Segmentation Strategy
Data Science
Team Leadership
Data Strategies
Marketing Analytics
Consumer Insights
Digital Analytics and Strategy
Marketing Strategy
Digital Strategy
Market Research
Social Media Measurement
Customer Insight
Content Strategy
Usability Testing
Segmentation
CRM
Product Launch
Advertising
Integrated Marketing
Business Strategy
Digital Marketing
Mobile Marketing
Online Marketing
SEM
Sponsorship
Television
Social Media Marketing
Start-ups
Marketing
Reporting and Analysis
Google Analytics
SPSS
Consumer engagement
Cross-functional Team Leadership
Leadership
Strategic Partnerships
Management
Omniture
comScore
MRI
KPI Reports
Data Governance
Product Strategy
Product Management and Marketing
New Media Strategy
Voice of Customer
Analytics
Web Analytics
Social Media
Brand Communication
Client Engagement
Digital Research
Usability
Marketing Research
Research Management
Media
Digital Media
Audience Measurement
Public Speaking
E-commerce
Strategy
E Learning
E Commerce
Customer Service
Social Enterprise
Edtech
Cross Functional Team Leadership
Education
Marketing Intelligence
Business Development
Theatrical Production
Festivals
B2b
Composition
Acting
Event Planning
Music
Piano
Classical
Singing
Media Planning
Interactive Marketing
Vocal
Music Industry
Stage
Live Sound
Microsoft Word
Theatre
Entertainment
Vocal Coaching
Arts Administration
Performing Arts
Customer Engagement
Stage Management
Mobile Devices
Opera
Jazz
Musical Theatre
Improvisation
Start Ups
Jocelyn McDowell Summary
Jocelyn McDowell, based in Burbank, CA, US, is currently a Consumer Engagement and Analytics Consultant at Marketing Intelligence Professionals. Jocelyn McDowell brings experience from previous roles at FOX Sports, Hearts & Science and The Walt Disney Company. Jocelyn McDowell holds a 2011 - 2013 Sheridan College. With a robust skill set that includes Brand Strategy, Marketing Management, Statistics, Multi-Channel Marketing, Customer Segmentation Strategy and more. Jocelyn McDowell has 2 emails and 1 mobile phone numbers on RocketReach.
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