Joanne Erickson Email & Phone Number
Consumer Insights @ Apple
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Joanne Erickson Location
- Kirkland, WA, US
Joanne Erickson Work
- Consumer Insights @ (April 2017 - Present)
- Director of Marketing and Research @ (July 2015 - March 2017)
- Senior Manager, Consumer Insights @ (August 2014 - June 2015)
- Brand and Marketing Strategy Consultant @ Brand Insights & Consulting (September 2013 - June 2014)
- Director Brand and Multi-Platform Research @ (March 2012 - August 2013)
- Research Director @ (June 2009 - June 2011)
- Director Global Market Research and Consumer Insights @ (April 2007 - December 2008)
- Director of Research and Brand Development @ (January 1997 - December 2006)
Joanne Erickson Education
- UCLA
BA (History, English, Film)
- USC Marshall School of Business
MBA (Marketing, Research)
Joanne Erickson Skills
- Advertising Research
- Analytics
- Brand Architecture
- Brand Development
- Brand Equity
- Brand Management
- Competitive Analysis
- Competitive Intelligence
- Consumer Behavior
- Consumer Behaviour
- Consumer Insight
- Content Marketing
- Creative Direction
- Customer Insight
- Design Research
- Design Thinking
- Digital Marketing
- Digital Media
- Digital Strategy
- Ethnography
- Focus Groups
- Integrated Marketing
- Market Research
- Marketing
- Marketing Communications
- Marketing Research
- Marketing Strategy
- Product Development Research
- Qualitative Research
- Quantitative Research
- Segmentation
- Strategy
- UX Research
- Social Media
- Sales
- Strategic Planning
- Online Research
Joanne Erickson Summary
- Joanne Erickson, based in Kirkland, WA, US, is currently a Consumer Insights at Apple. Joanne Erickson brings experience from previous roles at UC Berkeley Executive Education, Netflix, Brand Insights & Consulting and CNN. Joanne Erickson holds a BA in History, English, Film @ UCLA. With a robust skill set that includes Advertising Research, Analytics, Brand Architecture, Brand Development, Brand Equity and more. Joanne Erickson has 2 emails and 1 mobile phone numbers on RocketReach.
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