2021 -
2025 Head of Digital Wallet | Digital and Transformation Director | Marketing @
2020 -
2021 Head of Commercial | Head of Credit Card | Product Director @
2019 -
2020 Head of Digital Transformation | Director of Transformation | Director of Digital @
2017 -
2018 Chief Marketing Officer @
2015 -
2017 Director of Data and Analytics | Data Director | Head of Data and Analytics @
2010 -
2015 Head of Data Warehouse and Strategy Execution @
2008 -
2010 Head of Marketing Effectiveness and Database @
2008 -
2008 Head of Acquisition Marketing @
2007 -
2007 Head of Market Development @
2005 -
2006 Head of MBNA Brand and Marketing @
2001 -
2004 Head of Customer Marketing @
1998 -
2001 Head of Data and Research @
1995 -
1998 Market Development Manager @
Joanne Brading Education
CIM | The Chartered Institute of Marketing
MBA (Strategic Marketing)
1997
-
1999
Sheffield University
Certificate (Statistics)
1995
-
1995
Market Research Society
Diploma of (Market Research)
1993
-
1993
The Institute of Direct and Digital Marketing
Diploma (Direct Marketing)
1992
-
1992
CIM | The Chartered Institute of Marketing
Diploma (Marketing)
1990
-
1991
Lancaster University
Joanne Brading Skills
Segmentation
Business Intelligence
Marketing
Analytics
Marketing Communications
Analysis
Business Strategy
Team Leadership
Stakeholder Management
Strategic Planning
Business Planning
Channel Management
Strategy Development
Data Analysis
Data Warehousing
Leadership
Management
Microsoft Office
Public Speaking
Microsoft Excel
Business Analysis
Business Development
Joanne Brading Summary
Joanne Brading, based in Manchester, GB, is currently a Chief Marketing Officer at Mortgage Advice Bureau. Joanne Brading brings experience from previous roles at Virgin Money and HomeServe. Joanne Brading holds a 1997 - 1999 MBA in Strategic Marketing @ CIM | The Chartered Institute of Marketing. With a robust skill set that includes Segmentation, Business Intelligence, Marketing, Analytics, Marketing Communications and more. Joanne Brading has 1 emails and 1 mobile phone numbers on RocketReach.
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