Joanna McFarlane Email & Phone Number
Head, Brand and Creative Analytics @ RBC
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Joanna McFarlane Location
- Toronto, ON, CA
Joanna McFarlane Work
- Head, Brand and Creative Analytics @ (May 2025 - Present)
- Client Partner | Financial Services @ (September 2024 - May 2025)
- Head of Growth Marketing @ (April 2023 - September 2024)
- EVP, Media and Analytics @ (December 2021 - April 2023)
- VP of Analytics and Performance Media @ (July 2020 - December 2021)
- Director, Analytics and Insights @ (March 2019 - July 2020)
- Director of Analytics @ (November 2014 - February 2019)
- Senior Data Analyst @ (January 2014 - October 2014)
- Digital Analyst @ (May 2012 - December 2013)
- Business Manager @ (May 2011 - June 2012)
- Account Coordinator @ (January 2009 - April 2011)
- Intern @ (May 2006 - September 2006)
Joanna McFarlane Education
- Smith School of Business at Queen's University
Masters in Management Analytics (AI, Predictive Analytics)
2027 - Toronto Metropolitan University
Big Data & Analytics
- Queen's University
BaH (International/Global Studies)
- Ridley College
Joanna McFarlane Skills
- Advertising
- Analysis
- Analytics
- B2C
- Build Strong Relationships
- Business Analysis
- Business Analytics
- Business Development
- Campaign Strategies
- Connections Planning
- Conversion Optimization
- Customer Acquisition
- Customer Analysis
- Customer Engagement
- Customer Journeys
- Customer Segmentation Strategy
- Data Analysis
- Data Analytics
- Data Interpretation
- Data Visualization
- Data-driven Decision Making
- Demand Generation
- Digital Marketing
- Digital Media
- Digital Strategy
- E-Commerce
- E-commerce Optimization
- Executive Leadership
- Executive Management
- Facebook Ads
- Facebook Ads Manager
- Google Analytics
- Google Tag Manager
- Growth Marketing
- Integrated Marketing
- Interpersonal Communication
- Key Performance Indicators
- Lead Generation
- Leadership
- Marketing
- Marketing Communications
- Marketing Strategy
- Media Buying
- Media Planning
- Media Strategy
- Paid Social Media
- Performance Marketing
- Performance Oriented
- Presentations
- Profitable Growth
- Relationship Building
- SEM
- SEO
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Senior Stakeholder Management
- Social Media
- Social Media Marketing
- Strategy
- Tableau
- Team Leadership
- E Commerce
- Customer Service
- Search Engine Optimization Seo
- Microsoft Office
- Search Engine Marketing Sem
- Search Engine Optimization
- Search Engine Marketing
Joanna McFarlane Summary
- Joanna McFarlane, based in Toronto, ON, CA, is currently a Head, Brand and Creative Analytics at RBC. Joanna McFarlane brings experience from previous roles at Meta, Normerica Timber Homes and King Ursa. Joanna McFarlane holds a Masters in Management Analytics in AI, Predictive Analytics @ Smith School of Business at Queen's University. With a robust skill set that includes Advertising, Analysis, Analytics, B2C, Build Strong Relationships and more. Joanna McFarlane has 3 emails and 1 mobile phone numbers on RocketReach.
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