JL Demand Marketing Information

"JL Demand" is a B2B-demand-gen consultancy that puts you in control of the demand flow for your category and increases your marketing-sourced pipeline and revenue. It prioritizes your go-to-market programs to attract not just *right-fit companies* but *right-fit companies that want to use your product* - such leads will win your sales team a deal in 10, not 500, and over a period of 1 month, not 6. The Service: 1. Creating demand thru a high-intent website funnel: reaching your ICP with Owned/Earned/Paid and teaching and creating a desire in them to prioritize solving the problem you solve. Optimizing for buying intent, not just fit. 2. Converting Demand: converting in-market accounts into active Sales Opportunities, from assumed intent to > SQOs. The Framework: Setting up reports for measurement -> Optimizing website for conversion point -> Maximizing the conversion of existing demand in in-market channels (e.g. search) -> Reaching ICP not in market yet and creating demand with education -> Measuring ROI: blended pipeline sourced from website against total cost. I'm a 1-person shop that performs a multi-person work and I'm therefore nimble and affordable. Feel free to DM me at: https://www.linkedin.com/in/jacoblandsman My service is perfect for series B+ SaaS/Technology B2B category designers, with multistep consultative sales processes, who want to create demand for their category or sub-category: - And are prepared to invest a minimum monthly ad spend of $35K for 4-6 months (4X their sales cycle length) - And have evangelists and resources to crate content and are willing to commit to weekly live events - And are bought into SQOs, not MQLs