JETPILOT Competitors

The Essence of Hurley is based on our love of the ocean and its constant state of change. With deep roots in beach culture, we are all about inclusion and positivity. Our brand was started with the idea of facilitating the dreams of the youth. Music and art are the common threads that bring us all together. We are passionate about freedom of expression and the individual voice. We place a premium on smiles. Welcome to our world – imagine the possibilities. The history of Hurley traces its roots back to the surf industry in Southern California in the late 1970's. Hurley Surfboards was established in Costa Mesa in 1979. Well into the early 1980's, Hurley Surfboards was excelling as a company and Bob was shaping surfboards for many of the best surfers in the world. In 1982, Bob and his business manager, Joe K., began pursuing a hot Australian clothing brand, Billabong. Bob was attracted to the company because of their super long, punk rock boardshort styles. With the help of friends and family, Billabong USA was established as a separate entity and licensee for Billabong. By the mid-1980's, Billabong USA was doing really well. Bob and his team were committed to thinking and doing things differently. The team took full responsibility for design, sourcing, marketing and financing. Around 1995, the Billabong USA team began noticing a shift in the collective consciousness of the consumer. Bob and his group realized that the modern surfer also loved fashion, skate, snow, music and art. The Internet and digital technology put more power in the hands of the consumers. The team began to re-think what it meant to be a "surf" brand. By the end of 1998, it was clear that the team had it's own vision for the future that did not necessarily serve the interests of Billabong globally. Coincidentally, the license agreement between Hurley and Billabong was also up for renewal. With much gratitude, Bob and his team gave back the Billabong license and decided to launch Hurley.

At Quiksilver, we believe boardriding is a universal source of fun, freedom and natural energy, so powerful it transforms lives. From the mountain and the wave to the streets, we infuse art with performance and performance with art, to create premium products and experiences for everyone out there who is like us... restless for adventure. For careers at Quiksilver check out: www.boardriders.com/careers

What started in 1969 as a vision or ‘Search’ of two friends has grown into a philosophy and way of life for surfers and boardsport enthusiasts worldwide. Rip Curl remains committed to the mission of being regarded as the Ultimate Surfing Company in all that we do. Now designing, producing, and distributing a variety of innovative products in more than 60 countries worldwide, Rip Curl takes pride in our world-class roster of surfers and the simple objective to Live The Search.