Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation. Founded in 2014, we’ve evolved to fuel cultural resonance and predictable growth for brands through a social-first approach. Our belief that creators and social communities are the new media of today and tomorrow steers our world-class services, which include influencer marketing, community management, social content production, social strategy, and our talent representation agency. Our creator intelligence technology, CreatorOS, and AI-powered brand safety solution, Secure, allow us to maximize creator partnerships while safeguarding brand reputation.
To learn how we’re redefining the ways brands engage and thrive in an ever-evolving digital world, please visit www.viralnation.com
Moonbug is an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids entertainment brands in the world including CoComelon and Blippi. 💫
Moonbug believes every child should have access to our entertaining and educational content, which is why our shows are available on more than 150 platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. The company’s portfolio currently stands at 29 IPs and its content is available in 32 languages (including ASL). 🚀
Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond.
Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages.
Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser's campaign run against unsuitable videos, such as children’s content or against the wrong language.
Leveraging historical performance data is a key differentiator for Channel Factory. We do not just ‘set it and forget it’ when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.