2023 -
2025 Group President, Experian Consumer Services @
2019 -
2023 President, Direct to Consumer @
2017 -
2019 Chief Revenue Officer @
2015 -
2017 VP Digital Marketing, eCommerce and Analytics @
2013 -
2015 VP Analytics and Optimization @
2011 -
2013 VP, Web Analytics and Optimization @
2008 -
2011 Director, Web Analytics and Optimization - Global eCommerce @
2006 -
2008 Web Analytics Manager - Global eCommerce @
2005 -
2006 Website Manager @
2001 -
2004 Promotions and Website Management @ Patch Products, Inc.
1999 -
2001 Account Coordinator and Lead Program and Online Measurement @
Jeff Softley Education
Marquette University
BA (Advertising / Sociology)
1996
-
1999
Jeff Softley Skills
Google Analytics
Web Analytics
Omniture
SEO
Behavioral Targeting
Conversion Optimization
Multivariate Testing
Performance Measurement
Digital Marketing
Digital Strategy
A/B testing
Revenue Analysis
Sociology
Consumer Behaviour
Marketing Research
PPC
Online Marketing
Product Marketing
E-commerce
SEM
Database Marketing
Market Research
Strategy
Analytics
Segmentation
E Commerce
Marketing
Services
Jeff Softley Summary
Jeff Softley, based in United States, is currently a CEO, Experian North America at Experian. Jeff Softley brings experience from previous roles at Experian and Experian Consumer Services. Jeff Softley holds a 1996 - 1999 BA in Advertising / Sociology @ Marquette University. With a robust skill set that includes Google Analytics, Web Analytics, Omniture, SEO, Behavioral Targeting and more. Jeff Softley has 4 emails and 1 mobile phone numbers on RocketReach.
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