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Jeff Giacchetti Location
New York, NY, US
Jeff Giacchetti Work
2023 -now Director, Media and Advanced Advertising (Head of Media) @
2020 -2023 Programmatic Media Lead - North America (Head of Digital Media) @
2017 -2020 US Digital Media and Marketing Lead- Laundry and Home Care (Head of Digital Media) @
2016 -2017 Vice President, Digital - Heineken USA (Head of Digital Media) @
2014 -2016 Partner, Sr. Dir. Digital Strategy - Campbell Soup Company and Pepperidge Farm @
2010 -2014 SVP, Digital Media - HBO and Cinemax @
2003 -2010 VP, Media and Media Director and AMD and Media Supervisor - HBO and Cinemax @
1998 -2003 Senior Director, Integrated Media @
Jeff Giacchetti Education
Fordham University
Bachelor of Science (BS) (Organizational Psychology / Marketing)
1991-1995
Jeff Giacchetti Skills
Digital Media
Media Buying
Website Development
Digital Marketing
Digital Strategy
Integrated Marketing
Media Planning
Advertising
Online Advertising
Ad Networks
Rich Media
New Media
Media Strategy
Mobile Marketing
Mobile Advertising
Social Media Marketing
Ad Serving
Social Media
SEM
Content Strategy
Ad Exchanges
Email Marketing
PPC
Lead Generation
performance media
Traditional Media
Digital OOH
OOH
TV Buying
Radio Buying
SEO
Copywriting
B2B
Interactive Marketing
Brand Management
Strategy
Outdoor Advertising
Television
Affiliate Marketing
Advertising Sales
Mobile Devices
Relationship Marketing
Product Marketing
Marketing
Strategic Partnerships
Marketing Strategy
Analytics
Online Marketing
E-commerce
Management
Microsoft Office
E Commerce
Business Development
Strategic Planning
Sales
Jeff Giacchetti Summary
Jeff Giacchetti, based in New York, NY, US, is currently a Director, Media and Advanced Advertising (Head of Media) at Alchemee (formerly The Proactiv Company). Jeff Giacchetti brings experience from previous roles at Colgate-Palmolive, Henkel, Publicis Groupe and GroupM. Jeff Giacchetti holds a 1991 - 1995 Bachelor of Science (BS) in Organizational Psychology / Marketing @ Fordham University. With a robust skill set that includes Digital Media, Media Buying, Website Development, Digital Marketing, Digital Strategy and more. Jeff Giacchetti has 4 emails and 2 mobile phone numbers on RocketReach.
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