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Jeff Giacchetti Location
New York, NY, US
Jeff Giacchetti Work
Head of Brand Strategy and Growth @ (April 2026 - Present)
Head of Media and Advanced Advertising @ (September 2023 - April 2026)
Head of Media and Advanced Advertising @ (September 2023 - April 2026)
Programmatic Media Lead - North America (Head of Digital Media) @ (December 2020 - September 2023)
US Digital Media and Marketing Lead- Laundry and Home Care (Head of Digital Media) @ (November 2017 - December 2020)
Vice President, Digital - Heineken USA (Head of Digital Media) @ (March 2016 - November 2017)
Partner, Sr. Dir. Digital Strategy - Campbell Soup Company and Pepperidge Farm @ (April 2014 - March 2016)
SVP, Digital Media - HBO and Cinemax @ (May 2010 - April 2014)
VP, Media and Media Director and AMD and Media Supervisor - HBO and Cinemax @ (October 2003 - May 2010)
Senior Director, Integrated Media @ (November 1998 - October 2003)
Jeff Giacchetti Education
Fordham University
Bachelor of Science (BS) (Organizational Psychology / Marketing)
1991-1995
Jeff Giacchetti Skills
Digital Media
Media Buying
Website Development
Digital Marketing
Digital Strategy
Integrated Marketing
Media Planning
Advertising
Online Advertising
Ad Networks
Rich Media
New Media
Media Strategy
Mobile Marketing
Mobile Advertising
Social Media Marketing
Ad Serving
Social Media
SEM
Content Strategy
Ad Exchanges
Email Marketing
PPC
Lead Generation
performance media
Traditional Media
Digital OOH
OOH
TV Buying
Radio Buying
SEO
Copywriting
B2B
Interactive Marketing
Brand Management
Strategy
Outdoor Advertising
Television
Affiliate Marketing
Advertising Sales
Mobile Devices
Relationship Marketing
Product Marketing
Marketing
Strategic Partnerships
Marketing Strategy
Analytics
Online Marketing
E-commerce
Management
Microsoft Office
E Commerce
Business Development
Strategic Planning
Sales
Jeff Giacchetti Summary
Jeff Giacchetti, based in New York, NY, US, is currently a Head of Brand Strategy and Growth at HVACDirect.com. Jeff Giacchetti brings experience from previous roles at Alchemee (formerly The Proactiv Company), Colgate-Palmolive and Henkel. Jeff Giacchetti holds a 1991 - 1995 Bachelor of Science (BS) in Organizational Psychology / Marketing @ Fordham University. With a robust skill set that includes Digital Media, Media Buying, Website Development, Digital Marketing, Digital Strategy and more. Jeff Giacchetti has 3 emails and 2 mobile phone numbers on RocketReach.
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