Jean-Jacques Mamie Information

Minase is a boutique watch manufacturer based in Akita Prefecture, Japan. Producing less than 500 pieces a year, Minase's philosophy is to make beautiful and highly qualitative hand-made watches that embody the values, traditions and typical crafts of Japan. When it was founded 15 years ago, Minase decided to hire people from the region and train them following the principle of Monozukuri: learning by doing, again and again. This resulted in a highly motivated workforce of experts who consider their work more than a job. A pride born out in the passion Minase Watches display. " We are now so quite close to perfection we do not need to worry that much about what is under the dial. We promote the watch as an emotional product, a luxury, an exclusivity of Japanese craftsmanship and tradition, rather than the result of bare cold technique.