JDC Flooring Competitors

Like many modern day success stories, the Choices Flooring group can be traced back to humble beginnings. In 1959 a small group of independent Victorian furniture retailers met to discuss the possibility of forming an association to maximise the effectiveness of their business in the face of increased competition from large, franchised organisations. As a result of this initial meeting, Newfurn Floor Coverings Ltd was formed. Over 30 years later, in 1993, they launched the Carpet Choice brand with 17 stores in Victoria. Since then, after a further brand update, Choices Flooring has rapidly grown to over 140 stores across Australia. Since those early days, Choices Flooring has arguably become Australia’s most progressive retail floor coverings group and a major force in the Australian retail sector.

Carpet Call is the largest independent retailer in Australia with over sixty stores to cater for all types of flooring. Our first store opened 17th March 1975 in Alderley Queensland and has grown steadily since then into Melbourne, Perth, Adelaide and Sydney.

As the Oceanic subsidiary of Mohawk Industries, the world’s largest flooring company, we belong to a global network of leading products, brands and world-class manufacturing and we know that our future depends on the work we do today. At Godfrey Hirst, our commitment to our planet extends beyond just products and processes: it’s how we challenge ourselves to do and be better every day, how we make decisions, how we reinvest in our people and our planet, and how we define what matters most as we work to deliver value for generations to come. Every day, thousands of metres of carpet are produced in our facilities in Australia and New Zealand, and both our carpet and hard flooring set the safe, comfortable and beautiful interior foundation for millions of residential homes. Our local investment in people, manufacturing, warehousing and distribution provides total supply chain capability, ensuring quality control and consistency from product design, right through to delivery.