JASTOR Information

Most restaurants don't fail on the food. They fail on the forty decisions made before the first plate leaves the kitchen. Jastor is a hospitality branding and design studio that builds restaurant concepts from site to seat. Since 2007, we've shaped 100+ brands across 12 states for operators like Hampton Social, Parker Hospitality, Carnival, Sergio's and Ceviche 105. What sets us apart isn't taste. Everyone claims taste. It's integration: one studio and one strategic thread, carried through every layer of the guest experience. → Brand strategy & identity → Interior architecture & environmental design → Custom furniture fabrication → Packaging & CPG → Uniforms → Digital growth → Site selection & real estate advisory Most operators hire six vendors and spend the budget translating between them. We eliminate the translation. The story written in the strategy deck is the same one your guest reads in the lighting, the chair, the menu cover and the to-go bag. Our model is built for leverage. Strategy and creative direction come from Miami. Our design and production studios are in Medellín and Mexico City, and we run our own fabrication and sourcing network. That gives you agency-level thinking with manufacturer-level control, on timelines that don't depend on someone else's calendar. We work best with multi-unit operators, hospitality groups and ambitious founders building concepts meant to scale. These are people who understand that a brand isn't a logo. It's the reason someone comes back. Headquartered in Miami. Studios in New York, Medellín and Mexico City. Working across the U.S. Opening, expanding or reinventing a concept? Talk to us before the lease is signed. That's where the expensive mistakes live.