Japemasa Competitors

We believe every consumer should have access to their favorite snack, everywhere. We own the manufacturing process from seed to shelf and actively invest in technology to automate key steps of the process. This helps us be more agile in what we need to make, who we need to make it for, and how we can best deliver it to snack lovers from coast to coast.

Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 90 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even the remotest villages of India , the company has definitely come a very long way since its inception. Many of the Parle products - biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 43% share of the total biscuit market and a 15% share of the total confectionary market in India , Parle has grown to become a multi-million dollar company. While to consumers it's a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance.

THE STORY SO FAR : Making India’s Favorite Snacks Since 1937 Over the course of eight decades, a lot has changed about us. We have relocated, undergone expansion, developed new product lines & added segments, opened retail chain of stores across India and embraced new markets overseas. One thing hasn’t changed - we’re still a tight-knit family business, committed to serving the most authentic taste of India through our products. Our origins can be traced back to a small namkeen shop in Bikaner founded by Ganga Bishan Agarwal (Haldiram Ji). This modest shop quickly gained popularity and scaled up to meet a booming demand for its unique-tasting bhujia. Building on this legacy, his grandson, our pioneer Mr. Shiv Kishan Agrawal steered the business towards the heights it has tasted today. Determined to take bhujia beyond the boundaries of Bikaner, he shifted base to Nagpur in 1970. We opened our first full-production unit to introduce a delectable variety of savouries, sweets and beverages to the market. The success of this venture led us to expand and evolve as a brand, that is an integral part of every Indian household. From our formative years, he instilled the value of keeping the tradition and quality intact, even as we matured as a company. All our products maintain a consistent sense of simplicity. The ingredients and recipes were picked to accentuate these ideas and are followed to this date. We promise that all our products are natural, wholesome and have a homemade feel to them. Although, Haldiram’s is about more than just food. By creating a strong sense of community and supporting our associates, we continue to feel like a true family business. We carry these values with us as we operate together to serve generations of happy connoisseurs across the globe and continue to be the nation’s beloved snack-food company. As the age old saying goes,“The way to one’s heart courses through their stomach”. We want to leave no stone unturned to win your hearts.