Jane Smith Information

Founded in 2012, Jane Smith is an independent, full-service, creative company specializing in brand development and communications for global markets. Female-founded and focused, we elevate and nurture brands to attract and engage the Discerning Female Consumer™. Our agency bears the name Jane Smith as an anonymous pseudonym, symbolizing everyone within our organization and the consumer we proudly serve. The Discerning Female Consumer™ Her power and influence is unmatched by any other demographic. Controlling approximately $11 trillion in assets – expected to grow to $30 trillion by 2030* – she is defined by a complex mindset that has emerged among female consumers with access to unprecedented levels of disposable income, always-on commerce exposure, and a psychology that has been influenced by the cultural, social and political journey she’s been on for the past decade. She is powerful and paying attention. 91% of women feel that advertisers don’t understand them. We do. And the brands that prioritize connecting meaningfully with them, will win. Inspiration. Connection. Transformation. Everything we do – from strategy to impeccable execution – is driven by these principles. Schedule a call to learn more: inquiries@janesmithagency.com View Case Studies here: janesmithagency.com/work Our Expertise: 1. Strategy & Consumer Insights. 2. Creative and Marketing for Global Markets. 3. Brand Development – from whitespace to execution. 4. In-house Consulting – partnering with internal teams. 5. The Discerning Female Consumer™ Client List: Shiseido, Clé de Peau Beauté, Violet Grey, RéVive, Sephora, Patrick Ta, Co, One Tribe, Laverée, Strange Invisible Perfumes, Natural Diamond Council, The Vampire’s Wife, Prabal Gurung, Fabletics, Savage x Fenty, Related Group, Greywind, New Blueprint Partners, Rabina, The Vic