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James Shaw Location
Liverpool, GB
James Shaw Work
Group Chief Commercial Officer @ (August 2025 - Present)
NXD @ (July 2021 - Present)
Managing Director - Sykes Holiday Cottages | Group Chief Commercial Officer - Forge Holiday Group @ (April 2024 - August 2025)
Chief Marketing Officer @ (February 2016 - April 2024)
Head of Digital Marketing @ (August 2014 - January 2016)
Head of Retention @ (February 2014 - August 2014)
Head of CRM @ Sportech PLC (September 2010 - February 2014)
Online Customer Services and Vip Manager @ New Football Pools (August 2009 - September 2010)
Outbound Sales Manager @ New Football Pools (January 2008 - August 2009)
Information Systems Manager @ (November 2005 - December 2007)
Business Analyst @ (October 2002 - October 2005)
Project Coordinator @ (July 2000 - July 2001)
James Shaw Education
Cranfield School of Management
(Leadership, Business Management)
2014-2015
Liverpool John Moores University
Bachelor of Science (Business, Information Systems)
1998-2002
Maricourt High School 1991-1998
James Shaw Skills
CRM
Customer Retention
Customer Experience
Digital Marketing
Management
Online Gaming
Customer Acquisition
Email Marketing
Team Management
Project Management
Gaming Industry
Online Gambling
Casino
Business Analysis
Database Marketing
Segmentation
Online Advertising
Customer Insight
ROI Campaign Management
Marketing Strategy
Customer Loyalty
Multi-channel Marketing
Sales & Marketing
CRM Strategy
Call Centre Technology
Managing Cost / Budgets
CRM Technologies
Critical customer...
IT literate
VIP management
Process Improvement
Customer Lifecycle...
Customer Segmentation
Copy Writing
Creative Development
Key Performance...
Playtech IMS expertise
Management of celebrity...
Brand development and...
full understanding of...
Agency management and...
LTV management and...
SLA development
Call Centre operational...
Offline to Online...
Call Centers
Microsoft Office
Advertising
Customer Lifecycle Management
Management of Celebrity Ambassadors
Brand Development and Awareness
Full Understanding of Gaming Legislation and Compliance
Managing Cost
Sales
Ltv Management and Tracking
Agency Management and Negotiating Skills
Marketing Communications
Budgets
Call Centre Operational Expertise
Key Performance Indicators
Offline to Online Conversion Strategy
Critical Customer Journey Analysis
Multi Channel Marketing
Business Strategy
Sales and Marketing
Strategic Planning
Public Speaking
PowerPoint
Pest Control
Microsoft Excel
Operations Management
James Shaw Summary
James Shaw, based in Liverpool, GB, is currently a Group Chief Commercial Officer at Forge Holiday Group. James Shaw brings experience from previous roles at ArchAdemia, Sykes Holiday Cottages and Betfred. James Shaw holds a 2014 - 2015 Cranfield School of Management. With a robust skill set that includes CRM, Customer Retention, Customer Experience, Digital Marketing, Management and more. James Shaw has 3 emails and 3 mobile phone numbers on RocketReach.
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