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James Penfold Location
Woking, GB
James Penfold Work
2023 -now Head of Insights UK and Ire @
2020 -now Global Insight Manager at Asahi International @
2018 -2020 Senior Insight Manager @
2018 -2018 Insight Partner (interim) @
2014 -2018 Insight Controller Innovation @
2009 -2014 Senior Strategic Insight Mangager @
2007 -2009 Consumer Insight Manager @
2006 -2007 Marketing Planning Manager @
2001 -2006 Consumer Planning Manager @
1998 -1999 Business Analyst @ Glendinning Management Consultants
James Penfold Education
Coventry University
(Business)
James Penfold Skills
Shopper Marketing
Product Innovation
Categorization
Brand Equity
FMCG
Consumer Insight
Customer Insight
Trade Marketing
Market Research
Marketing Strategy
Brand Management
Consumer Products
Segmentation
Market Planning
Market Analysis
Food
Marketing Research
Consumer Behaviour
Strategy
Business Strategy
Marketing
Product Development
Strategic Planning
Strategic Insights
James Penfold Summary
James Penfold, based in Woking, GB, is currently a Head of Insights UK and Ire at Asahi UK. James Penfold brings experience from previous roles at Asahi International, Asahi, B&Q and Kerry Foods. James Penfold holds a Coventry University. With a robust skill set that includes Shopper Marketing, Product Innovation, Categorization, Brand Equity, FMCG and more. James Penfold has 3 emails and 1 mobile phone numbers on RocketReach.
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