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James Penfold Location
Woking, GB
James Penfold Work
Head of Insights UK and Ire @ (January 2023 - Present)
Global Insight Manager at Asahi International @ (February 2020 - Present)
Senior Insight Manager @ (September 2018 - February 2020)
Insight Partner (interim) @ (March 2018 - September 2018)
Insight Controller Innovation @ (May 2014 - January 2018)
Senior Strategic Insight Mangager @ (March 2009 - February 2014)
Consumer Insight Manager @ (August 2007 - March 2009)
Marketing Planning Manager @ (July 2006 - July 2007)
Consumer Planning Manager @ (January 2001 - June 2006)
Business Analyst @ Glendinning Management Consultants (January 1998 - January 1999)
James Penfold Education
Coventry University
(Business)
James Penfold Skills
Shopper Marketing
Product Innovation
Categorization
Brand Equity
FMCG
Consumer Insight
Customer Insight
Trade Marketing
Market Research
Marketing Strategy
Brand Management
Consumer Products
Segmentation
Market Planning
Market Analysis
Food
Marketing Research
Consumer Behaviour
Strategy
Business Strategy
Marketing
Product Development
Strategic Planning
Strategic Insights
James Penfold Summary
James Penfold, based in Woking, GB, is currently a Head of Insights UK and Ire at Asahi UK. James Penfold brings experience from previous roles at Asahi International, Asahi, B&Q and Kerry Foods. James Penfold holds a Coventry University. With a robust skill set that includes Shopper Marketing, Product Innovation, Categorization, Brand Equity, FMCG and more. James Penfold has 3 emails and 1 mobile phone numbers on RocketReach.
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