Jai Auto Competitors

At the forefront of shaping mobility for over eight decades, driven by a legacy of innovation and an unwavering commitment to excellence. We fuse next-generation technologies with operational precision and continuous value creation — across every vehicle and process. But what truly sets us apart is our purpose: transforming lives, empowering communities, and building next-gen mobility solutions. Smart tech. Safer mobility. Greener journeys — creating a cleaner, more connected world and shaping a better future.

Ashok Leyland vehicles have built a reputation for reliability and ruggedness. The 5,00,000 vehicles we have put on the roads have considerably eased the additional pressure placed on road transportation in independent India. In the populous Indian metros, four out of the five State Transport Undertaking (STU) buses come from Ashok Leyland. Some of them like the double-decker and vestibule buses are unique models from Ashok Leyland, tailor-made for high-density routes. The blueprint prepared for the future reflected the global ambitions of the company, captured in four words: Global Standards, Global Markets. This was at a time when liberalisation and globalisation were not yet in the air. Ashok Leyland embarked on a major product and process upgradation to match world-class standards of technology. In the journey towards global standards of quality, Ashok Leyland reached a major milestone in 1993 when it became the first in India's automobile history to win the ISO 9002 certification. The more comprehensive ISO 9001 certification came in 1994, QS 9000 in 1998 and ISO 14001 certification for all vehicle manufacturing units in 2002. It has also become the first Indian auto company to receive the latest ISO/TS 16949 Corporate Certification (in July 2006) which is specific to the auto industry.

Force Motors was established in 1958 by Shri N. K. Firodia with the vision of providing affordable commercial transport for the masses by harnessing the best available technology & offering economical, reliable, and efficient products. Today, Force Motors is a fully vertically integrated automobile company with expertise in the design, development, & manufacture of a full range of automotive components, aggregates, vehicles, & agricultural tractors. Its ‘Traveller’ & ‘Trax’ vehicle ranges are market leaders in their respective segments. Force Motors is the flagship of the company group headed by Dr. Abhay Firodia, which has nine manufacturing units across the country & a 10,000-strong workforce. Since 1997, when Daimler AG took the decision to manufacture Mercedes cars in India, every engine fitted there has been produced at Force Motors. To date, it has supplied over 152,000 engines to Mercedes-Benz India & has a state-of-the-art dedicated facility in Chakan, Pune. In 2015, BMW assigned Force Motors to produce & test the engines for all cars & SUVs to be made in India. A state-of-the-art factory has been built to the exact standards of BMW by Force Motors in Chennai, close to their factory. Till date, Force Motors has supplied over 70,000 engines to BMW. In March 2018, Force Motors entered into a joint-venture agreement with Rolls-Royce Power Systems AG. This venture, named "Force MTU Power Systems Pvt. Ltd., manufactures and supplies worldwide the 10- and 12-cylinder Series 1600 engines (545 hp to 1050 hp) for power generation & underfloor rail applications. Force Motors introduced the Gurkha BS6, a powerful off-roader styled after the legendary Mercedes G-Wagon. It combines extreme off-roading capabilities with on-road handling. The new Force Urbania is a premium modular panel van designed in consultation with global engineering experts. It offers maximum passenger space, comfort, and international safety standards including airbags for the driver & co-driver.