Jaggercane Information

Jaggercane was instituted in 2021 with an aim to nudge people towards jaggery, a healthier sweetener that, even if taken in minimum quantities, can cater to more than 30% of a person’s daily iron intake. We are a quirky brand, and we wish to move jaggery away from the ‘sad packaged good’ sitting in the back of departmental stores to a trendy item catching the customer’s eyes and then capturing their hearts. Using jaggery as a base, we enhance its benefits by adding healthy value additions such as nuts and seeds.