jafora-tabori Information

Welcome to Jafora Tabori. Since 1933, long before the establishment of the state, our roots have been deeply planted in the local soil. Born from the historic union of two legendary entities, Jafora and Tabori, we stand today as Israel's second-largest beverage manufacturer. We are the liquid heartbeat of the nation, engineering the moments of refreshment that define the Israeli experience. Our portfolio is a masterclass in diversity and market leadership. We steward an iconic lineup that ranges from the international sophistication of Schweppes and RC Cola to the locally beloved heritage brands like Tapuzina, Spring, Crystal, and Paz. Yet, our mission goes beyond market share. At Jafora, "Quality and Excellence" are not just slogans; they are the operational codes that govern our advanced production lines in Rehovot and Bat Yam. We combine the stability of a near-century-old legacy with the fierce agility of a modern challenger, constantly innovating in food-tech to deliver healthier, reduced-sugar options without compromising the joy of taste. However, what truly sets Jafora apart is our soul. Our corporate philosophy is simple yet profound: "Giving to others is giving to yourself." While many speak of corporate responsibility, we live it by focusing specifically on Israel's future—its youth and children. We are deeply committed to empowering populations with special needs and promoting education. We proudly partner with organizations such as Ezer Mizion, Make-A-Wish, The Israel Cancer Association, Kav LaHayim, and Or Yarok. This spirit of inclusion echoes internally as well, where a diverse mosaic of Jews and Arabs, secular and Ultra-Orthodox, work shoulder to shoulder, proving that shared goals bridge all divides. This page is your exclusive window into our world. We invite you to follow us for insights into our strategic marketing moves, updates on our technological breakthroughs, and stories about the human capital that drives our success.