Jacobs Comunicação Information

Every year, Jacobs delivers more than 2,000 influencer activations across different campaigns, brands, and creators. We see firsthand what truly works, what needs to change, and what no longer makes sense in today’s environment. Before moving into communications, I spent nearly ten years working as a civil engineer managing construction projects. That experience taught me something I still bring to every business decision today: before forming an opinion, you need to observe, measure, and understand what the data is telling you. In 2020, I founded Jacobs Communication. Today, we represent more than 45 exclusive creators, have developed campaigns for brands such as L’Oréal, MAC, Lancôme, Budweiser, and Burger King, and operate in both Brazil and the United States. Beauty is one of our strongest areas of expertise, but our work goes far beyond a single industry. What we do is understand people: how they consume content, who they trust, what captures their attention, and what turns a recommendation into a purchase decision. I believe influence is built through strategy, consistency, and genuine relationships. Choosing a creator based solely on follower count is not enough. There needs to be a real connection between the brand, the creator, and the community.