Jackson Whitmore Information

Changing mass behavior, one brain at a time. It’s more than just a tagline. It’s who we are. At Jackson Whitmore, our job as an advertising agency is to influence individual behavior on the largest possible scale, and watch our clients grow as a result. Our advertising is based on “commercial persuasion”. We make “things”, like videos, commercials, websites, and newsletters, that get people to do “stuff”, like pick up a phone, cast a vote, or sign up for a newsletter. We succeed by adhering to three principals: 1) Changing Behavior Trumps Changing Attitudes It’s easier to convince you to fly Southwest than to convince you that flying Southwest is going to be a pleasant experience. 2) Masses Don’t Buy, Individuals Do If you want to sell one million plane tickets, you need to think about what will motivate each individual – a million times over – to make that purchase, and not just think about a vague mass of people. 3) Substance Outsells Spectacle The best creative is the truth well told. We save clients money by: • Getting the right things done • Moving quickly • Capitalizing on market opportunities When you need to talk to a handful of prospects, you hire sales. But when you want mass communication to drive large numbers of qualified leads to sales, you hire Jackson Whitmore.