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In Santa Fe, Jackalope is a home and garden shopping destination that is considered one of the top-five attractions visited by the more than 900,000 tourists to Santa Fe each year. Founded in 1976 by Darby McQuade as a way to share his travels to Mexico and around the world, the store carries beautiful and unique items from Mexico, India, Thailand, Bali, Africa, China, and Egypt. Jackalope features international folk art, Christmas ornaments, pottery, handmade furniture, and rugs. The main store boasts several acres of New Mexico sun-drenched excitement including wildlife in the trees, a prairie-dog village, an animal barn, a plant nursery, a furniture store, a Mercado, and a café. Customers are often drawn to McQuade's on-premise home with 150 white pigeons roosting on the second-floor balcony. More than once he has run into unexpected visitors, drawn by the art and furniture that looks like an extension of Jackalope's colorful inventory. He finds it amusing. As McQuade roams Jackalope's grounds talking with customers, it's clear his personality suffuses the place. The quirky store, a mix of international bazaar and what McQuade calls "Pier 1 on steroids," has earned it a loyal following in New Mexico and beyond.

Jackalope Questions

The Jackalope annual revenue was $5.1 million in 2026.

Jackalope is based in Santa Fe, New Mexico.

The NAICS codes for Jackalope are [453, 4532, 459, 45322, 453220, 45].

The SIC codes for Jackalope are [594, 59].

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