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In 1853, Captain Richard King purchased a creek-fed oasis in the Wild Horse Desert of South Texas, sparking generations of integrity, preservation, and innovation. King Ranch now covers 825,000 acres—more land than the state of Rhode Island. Over the course of 150 years, King Ranch has led some of the first cattle drives, developed the Santa Gertrudis and Santa Cruz breeds of cattle, bred the finest quarter horses, and produced champion thoroughbreds—all under its iconic Running W® brand. Today’s King Ranch has diversified into a major agribusiness with interests in cattle ranching and feedlot operations, farming (citrus, cotton, grain, sugar cane, and turfgrass), commodity marketing and processing, luxury retail goods, and recreational hunting. King Ranch continues to foster a culture of uncompromising quality, stewardship, and authenticity—a true testament to Captain King’s commitment and integrity.

For over 60 years we have helped supply safe and nutritious food to stores and pantries across the nation. Our commitment to innovative and responsible agricultural practices has made Deseret one of the most successful multiple-use agricultural operations in the country. Through years of hard work and careful stewardship, our land has been made commercially productive for beef cattle, citrus, and timber. Deseret's landscape is a mosaic of pastures, citrus groves, wetlands, and woodlands. All told, the Ranch is comprised of about 295,000 acres, or 450 square miles, stretching across Orange, Osceola, and Brevard counties. As a county-sized piece of property, Deseret Ranch is one of Florida's vital working lands that is managed at no cost to the taxpayer and is instead a substantial contributor to the local tax base. We have produced safe and nutritious food for more than 60 years. We believe our operation can be simultaneously productive for cattle and wildlife. As long-time landowners whose livelihood depends on the soil, rain, and sun, sustainability comes naturally. Deseret has served as a laboratory for research and innovation in a variety of agricultural sciences. From its beginning, the Ranch has worked in cooperation with other local ranchers, government leaders, and academics from multiple universities to improve resource management and agricultural operations. University of Florida specialists in pastures, citrus, production, soil, agricultural engineering, and animal science have worked alongside Ranch management and used the Ranch and its development as a model for students and visitors. Deseret is also a model operation for working in harmony with natural systems while producing nutritious and essential food. Key to our success is our multiple-use philosophy. We believe the land can fulfill many functions. We simultaneously run cattle, manage wildlife, produce citrus, and harvest timber, all while fulfilling important environmental purposes. Our operations produce safe and nutritious food while ...

We hope you'll look our services over, and give us a call or E-mail us HERE if we can help you further. Here at Happy Trails Ranch we offer the best western riding lessons this side of the Lone Star state, and plush acres and boarding for your favorite horse. Our ranch is a dream come true for any horse and rider! We also offer fun birthday parties, field trip activities, and summer camps. We love creating special memories for kids and adults alik e!