J Competitors

The story of Søstrene Grene starts in 1973 in Aarhus, Denmark’s second-largest city, when the husband and wife team of Knud Cresten Vaupell Olsen and Inger Grene open a store which turns out to be one of a kind. The couple sets out to create a whole new and wonderful shopping experience that caters to the senses. A place where creative and inquisitive minds can feel right at home. They call the store Søstrene Grene (in English: The Grene Sisters), but today, the concept is also known as “the wonderful world of Anna and Clara”. With a history at the Ballet Academy in Aarhus and a love of classical music, Knud Cresten sets out to create a store concept that artfully combines music, beautiful product displays and storytelling. And in 1973, he comes up with the idea for the sisters Anna and Clara, who come to embody all of his and Inger’s values and visions for the company. From day one, Anna and Clara invite guests to explore the labyrinth of aisles, where pleasant lighting, classical music and the smell of untreated wooden crates create a unique experience for anyone who enters the store. Along the store’s aisles, the product displays stir the guest’s creativity as they make new finds and set their imagination free. Even more important, however, is that the guests leave their hectic daily lives behind before journeying through the wonderful world of Anna and Clara. Today, Søstrene Grene is represented in many countries around the world and the chain is owned and operated by the second generation of the family, the brothers Mikkel and Cresten Grene. The headquarters are situated in Aarhus – the city where it all began. There, a team of Scandinavian designers and purchasers ensures that the sisters’ distinctive Nordic feel is present in every design that ends up in the store. The aim is for the Søstrene Grene stores to continue to provide a refined and innovative product range, setting the stage for great finds and positive experiences.

Home interior to everyday designers living and loving happy changes. Share your style. Tell your story. Change your home. Driven by a fascination for Nordic style and living, Bloomingville was established in year 2000. It happened with such great passion and success, that the company became part of Regent Holding in 2014. Bloomingville was then launched in US, taking the new market by storm with a Scandinavian take on home interior designs. Today, Bloomingville has been adopted by millions of homes as both a brand and an international multibrand house. The company presents four exclusive brands: Bloomingville, Creative Collection, Bloomingville MINI, and ILLUME x Bloomingville; releasing four main collections, various in-season collections and one gorgeous Christmas collection annually. The massive popularity and growth have not changed the Bloomingville mission: Delivering happy changes to everyday designers just like you. We are grateful for the first 20 years of doing so, and we hope to do so for many years to come. Bloomingville resides in a 100,000 square foot brand universe in Ikast, Denmark. The remarkable buildings, decorated by our in-house stylists, reflect the essence of the Bloomingville soul. We employ 80 people, and have approximately 70 sales representatives and distributors across Europe, Oceania, Asia and North America – all being a part of the Bloomingville family.