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Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art, and sport. Co-created in Los Angeles. Founded in 1980 as Pacific Sunwear, the Pacsun brand has evolved well beyond beachwear. Today, Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles to a community of inspired youth. In our fleet of over 350 stores and Pacsun.com you will find brands such as Formula 1, The Met, UFC, Brandy Melville, J. Galt, and Fear of God ESSENTIALS, in addition to our best-selling Pacsun brand. We are dedicated to being leaders in delivering high-quality product, relevant retail experiences, and unique digital content. As an organization we are inspired and led by the diversity of our customers and associates. Through our PacCares program, we are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Head to our PacCares page to learn more about the organizations we partner with.

We’re Southern Tide. No matter where you call home (North, South, East, West), you’re in the right place now and that’s all that matters. To us, Southern is a state of mind. It’s more than just where you were born or where you live, it’s how you approach life – and our life is about DOING. We’re social; we’re adventurous; we’re coastal and a slew of other things you’ll find as we get to know each other better. We make classic, authentic apparel built with a purpose. When we say our clothing is “built with a purpose,” we really mean it. Everything we make and everything we do is with quality in mind - whether a material, a finishing detail, a fit or function. We started with our iconic Skipjack polo and over the years have evolved to offer an entire collection of men's, women's and kid's clothing and accessories. So, no matter where you live, if you have an appreciation for classic design, good fit and craftsmanship, combined with an affection for the coast and old-world heritage, you're bound to fall in love with the charm of the Southern Tide brand.

Surf | Fish | Dive. Live the Salt Life!