IsItYou, Ltd. Competitors

Trust & Will, founded in 2017, is a leading U.S. digital estate planning platform trusted by over one million users. It offers guided, attorney‑approved online wills, trusts, healthcare directives and state‑specific documents for simple, secure estate planning and legacy protection.

We’re changing the way the world deals with death by making it easy for people to write their wills, handle probate, and organise a funeral that’s right for them. Since 2016, we’ve built market leading products and helped hundreds of thousands of families handle life’s most challenging moments. Alongside that, we’ve: - Raised over £1.25 billion in charity pledges - Formed major national partnerships with organisations across the charity, insurance, and mortgage industries such as Macmillan, Cancer Research UK and Samaritans - Won Will Writing Firm of the Year 4 times - Won Consumer Business of the Year - Had over 18,000 glowing reviews on Trustpilot at 4.9/5. In 2025 we joined forces with Dignity Group to create the UK’s leading end-of-life business. With 580 branches, 46 crematoria, and a phenomenal team of 4,000 people around the country, we’re combining the best of both worlds – adding wills and probate, plus excellence in digital products to the deep community roots and local expertise in our branch network. This is an unusual, fascinating, and emotional area to work in. If you’re interested, and up for a big challenge, we’d love to meet you.

Vulnerable seniors, people with special needs, and those recovering from addiction – fifty million Americans in total – need more from their financial institutions. Whether it’s protecting seniors from fraud, helping people with special needs preserve their assets, or preventing an impulsive cash withdrawal or purchase that could lead to relapse, families turn to True Link when they need a financial partner who can help them navigate life’s challenges. Our expertise, obsessive service, and unique distribution channels help families keep their loved ones safe. We manage millions of dollars a day in transactions and provide investment services for thousands of people. Our team handles 2.5 million calls a year with a 98% “excellent” satisfaction rating. We’re a caring, diverse, values-driven company, with customers who say things like, “Your company saved my marriage,” “If not for True Link [__] would have returned to substance use,” and “This is the single best product I have ever experienced.” We’re a fast-growing fintech startup that also gets to provide our customers a life-changing solution to some of the most deeply personal, important problems in their lives. True Link partners with individuals, families, and organizations that serve treatment programs, elder law attorneys, home care providers, nonprofits, and government programs in all 50 states. We’re hiring! More jobs featured on our careers page.