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Standardized sensory measurement will change the food and beverage industry. End 2018, we bet our time and money to create iSense. Intention was to measure flavours (like the orange flavour that goes into Fanta) most important feature, their taste, to bring comparability and drive productivity. We proposed flavor sensory profiling as a service. And our customers could compare, benchmark, and source flavors across suppliers, based on standardized and independent sensory data. Something revolutionary. While the vision is still actual, we closed iSense in June 2024. With the AI progresses, iSense will revive, with another name, another team for sure, and sensory standards will prevail, like standards prevail in all industries. Contact us to explore further!

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