ISD Analytics Information

ISD Analytics and its award-winning predictive analytics (behavioral micro-simulation) product Simulait has been acquired by Ernst & Young (EY) as of April 2015 Simulait can predict human behavior of a population of consumers to over 90% accuracy in volatile or disrupted consumer markets… without using historical sales or personal customer data... and predominantly using publicly available data & research! Simulait enables testing of strategies to influence human behavior, e.g. new product launch, pricing, marketing, Govt policy, as well as predict the impact of disruptive consumer technology where there is limited or no historical data Simulait consistently outperformed learning and statistical approaches in accuracy and functionality. See EYC3 for more information.