IRSM Information

IRSM is a privately held, independent, full-service market intelligence company. IRSM focuses on driving successful business outcomes through the design and delivery of solutions that helps to increase a deeper customer understanding. The company offers an unparalleled mix of knowledge and expertise in the Algerian Market. IRSM’s work with qualitative and quantitative insight solutions spanning market segmentation, customer experience and journeys, brand equity, product innovation, shopper insights, marketing optimization. IRSM offer high quality design and operations in the field of television audience measurement. It earned a reputation for innovation in audience research methodologies that have helped the Algerian media research industry meet the challenges of rapid changes in consumer media use. IRSM works with clients across a broad range of categories and industries including consumer packaged goods, financial services, Pharmaceuticals, retail, telecommunications and technology, healthcare.