IRMASWORLD Information

IRMASWORLD is a lifestyle brand rooted in content encompassing fashion, beauty, food, home, style, and travel. Within these categories, irmasworld carefully curates and sells a select range of themes and products. Founder Jasmin Khezri expanded the brand in 2021 with her own eponymous fashion pret-a-porter collection, available online and through wholesale channels. The inception of Irmasworld dates back to 2006, featuring the popular illustrated character IRMA. Jasmin Khezri introduced IRMA through monthly columns in Glamour Germany, Tatler London, and Nippon Elle, Japan. The goal was to share impartial travel recommendations, global addresses for food and wine, beauty spots, and noteworthy interior and shopping finds. IRMASWORLD also sought to acquaint readers with experts in various fields, including designers, architects, chefs, beauty and health specialists, and artists. These professionals share their expertise and innovative ideas on where to shop, eat, and stay. Additionally, IRMASWORLD organizes exclusive luxury events, collaborating with esteemed clients such as Piaget, Ruinart, Tod's, and Sisley, Paris, among others. Since 2021, the team has expanded its portfolio by publishing the German edition of Sotheby's International Realty Magazine.