Iris Yim Email & Phone Number
Principal and Chief Strategist @ Sparkle Insights, Inc.
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Iris Yim Location
- Chapel Hill, NC, US
Iris Yim Work
- 2015 -now Principal and Chief Strategist @
- 2022 -now Board Member and Research Committee Chair @
- 2017 -2022 Vice President and Research Committee Chair @
- 2010 -now Board Member and Secretary @
- 2013 -2015 Partner @ Vision Strategy and Insights
- 2002 -2013 Senior Project Director @
- 2011 -2012 Board of Directors - Director @ Community Driven Credit Union
- 2011 -2011 Consultant @ 2nd Affiliated Hospital of Kunming Medical College (China)
- 2010 -2010 Marketing Consultant (MAP) @
- 2010 -2010 Consultant @ Gleaners Community Food Bank
- 2001 -now Intern @
Iris Yim Education
- University of Michigan - Stephen M. Ross School of Business
MBA (Marketing and Strategy)
2008-2012 - The University of Georgia
Certificate (Market Research)
2003-2005 - USC Annenberg School for Communication and Journalism
MA (Strategic Public Relations)
2000-2002 - University of Southern California
MA (Strategic Public Relations)
2000-2002 - National Taiwan University
BA (Foreign Languages and Literatures)
1995-1998
Iris Yim Skills
- Quantitative Analytics
- International Research
- Brand Architecture
- Customer Insight
- Questionnaire Design
- Consumer Behavior
- Primary Research
- Online Moderation
- Marketing
- Analytics
- Data Collection
- Consumer Behaviour
- Quantitative Research
- Survey Research
- Marketing Research
- Brand Equity
- Positioning
- Research Design
- Competitive Analysis
- Market Analysis
- Segmentation
- Competitive Intelligence
- International Market Research
- Secondary Research
- SPSS
- Survey Design
- Analysis
- Questionnaires
- Report Writing
- Online Research
- Focus Groups
- Microsoft Excel
- Advertising Research
- Ethnography
- Market Research
- Consumer Insight
- Market Intelligence
- Strategy
- Qualitative Research
- Marketing Strategy
- Strategic Planning
Iris Yim Summary
- Iris Yim, based in Chapel Hill, NC, US, is currently a Principal and Chief Strategist at Sparkle Insights, Inc.. Iris Yim brings experience from previous roles at 3AF: Asian American Advertising Federation and Vision Strategy and Insights. Iris Yim holds a 2008 - 2012 MBA in Marketing and Strategy @ University of Michigan - Stephen M. Ross School of Business. With a robust skill set that includes Quantitative Analytics, International Research, Brand Architecture, Customer Insight, Questionnaire Design and more. Iris Yim has 4 emails and 3 mobile phone numbers on RocketReach.
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