We have firmly established our identity as a game – changer and a harbinger of innovation in the Media & Entertainment (M&E) industry.
We are one of India’s leading Television and Movies production companies, with differentiated strengths across television and motion pictures. We are the providers of entertainment in India and one of the first companies to venture into Hindi and regional General Entertainment Channel (GEC) space. We have established a benchmark in television programming and successfully evolved from being a pure-play TV content provider, into one that produces content for the small and big screen and the Internet.
We have firmly established our identity as a game-changer and a harbinger of innovation in the Media & Entertainment (M&E)
Industry. Our pioneering vision has resulted in continuous innovations, which then enabled us to attain leadership and make a significant contribution to the industry.
With a strong track record of producing quality content for Hindi GECs and an ability to create high-quality content, we are creating new entertainment paradigms in the M&E space.
From making high-budget blockbusters to youth-oriented films, from working with the biggest actors of the industry to launching young talent in films, from being the distribution house with the strongest global foothold to pioneering new formats of distribution and exploring newer territories, from launching compelling story-telling forms to the numerous digitally led innovations, Yash Raj Films (YRF) has maintained its flagship position across all verticals since its genesis.
YRF was founded by the Late Yash Chopra, a veteran of the Indian film industry, in 1970. It’s the only privately held and fully integrated studio in India producing and having produced over 80 films. YRF is a 53-year-strong production house and a vertically integrated studio in every sense, controlling almost every part of the value chain from production to post production, domestic & international distribution, music & home entertainment, marketing, design, digital, licensing, merchandising, talent management, brand partnerships, music studios and film studios - all in-house facilities, which make it one of the most coveted entertainment conglomerates in the country.
YRF has its own state-of-the-art fully integrated studio that houses shooting stages, sound studios and is headquartered at one of Mumbai's prime properties where the heart of the entertainment business beats.
Over the last five decades, YRF’s catalogue of films could be easily India's most enviable film catalogue in the entertainment business. YRF’s top grossers have already placed the company in the big league of producers worldwide, making it one of the largest film-making entities in the nation.
YRF has been one of the key makers of modern cinema and has heralded cinematic trends since its inception - the way films are made, the way films are marketed and the way films are consumed.
With a mission to influence Indian youth positively, Pocket Aces is one of India’s largest digital media companies. The company runs content and creator channels across entertainment, lifestyle, beauty, food, and wellness with a strength of over 175 million total subscribers.
Pocket Aces runs some of India’s largest short-form content channels under the FilterCopy brand. These include Candid, which fosters honest and relatable youth conversations; Gobble, a channel centered around food and lifestyle for young audiences; and Vital, a youth wellness channel that covers everything from haircare and skincare to sexual health, nutrition, and mental wellbeing.
The company’s talent management arm, Clout, manages over 250 exclusive digital creators. Dice Media, Pocket Aces’ long-form channel, specializes in storytelling that reflects the intricacies of everyday life. It has created award-winning multi-season shows such as Little Things (4 seasons, Netflix), Ghar Waapsi (JioHotstar), Crushed (4 seasons, Amazon MXPlayer), What The Folks (4 seasons, YouTube), among others.
The company has won over 80 content awards, works with over 800 advertisers annually, and has recently been acquired by music label Saregama.