IPv6 Information

IPv6 offers opportunities to differentiate service offering from competitive offerings. At a superficial level, this might include straight connectivity options - IPv6 web sites that are hidden from non-IPv6 users. More substantially, IPv6 offers advantages in security, authentication, and enhanced trust relationships that may allow a tiered service offering based on a rich set of customer/consumer Quality of Service parameters. Customers may pay for an enhanced experience or premium access and use IPv6 authentication as the trigger for differentiated services. IPv6 is obviously more modern than IPv4, a 22 year old protocol. This may be used as a differentiator in some marketing campaigns. The increased security and functionality afforded by IPv6 can be parlayed in many different marketing messages.