iOLa & eFFi Information

The iOLa & eFFi brand seeks to change the conversation about what it means to be a girl or young woman through trendy clothing with positive and empowering social messaging. From superheroes to dinosaurs and from space exploration to mining, computer science and maths, girls have interests beyond butterflies, princesses, and sparkles. And not that there’s anything wrong with that, our girls love a tiara and pink tutu with a unicorn, but its options that depict reality that they need. Clothing sends a powerful message about who we are. And for kids, this is especially true. But in today’s clothing market, girls options are woefully limited and frustratingly gender stereotyped. Our girls are more than pretty in pink: they’re pretty powerful and pretty smart and the clothing choices available to them should reflect that reality. @iOLa & eFFi we are taking a stand against mainstream women's clothing market by giving our girls options that tell them they can like whatever they want to like and be whomever they want to be. We believe that our children, and especially our girls, deserve better when it comes to clothing choices. They deserve clothing that tells the world who they really are, what they really like, and how their intelligence is more important than their pretty faces. That’s why our clothing features fun and exciting alternative themes. When girls see more of these types of images in their lives, their confidence in themselves, their interests, and their abilities grow. They know they are smart, they know they have options, and they know their interests matter. So check us out and help empower girls to embrace their individuality and curiosity through clothing that makes a positive statement.