LMNT is a zero-sugar electrolyte brand built around a committed community of health-seekers and a simple mission: restore health through hydration.
Profitable and mission-driven, it’s become one of the fastest-growing brands in the beverage industry since launching in 2018.
We hold a high standard of excellence in our product and in our teammates. If you find yourself drawn to joining the company, take a look at this post: https://science.drinklmnt.com/lmnt-at-work/lmnts-hiring-process/
Cheers is the #1 alcohol supplement brand in the United States.
For over a decade we've been educating people about 'smarter drinking' and providing them with products designed to support liver health & help them feel better after drinking.
1/2 of Americans drink alcohol each month. Why wouldn't there be supplements for this need state?
Mission: Bringing people together by promoting fun, responsible, & health-conscious alcohol consumption.
Vision: A world where everyone can enjoy alcohol throughout a long, healthy, & happy lifetime.
Evident in our mission & vision is the belief that alcohol can serve a beneficial role in society through its ability to bring people together. However, this role is limited to proper use – and if misused, problems will arise.
Our core goal is to promote the positives of alcohol while also decreasing its negatives, which we do through our products and educational content. Our company is not just about making money – it's about making money through bona fide products and services that will help our customers and society at large.
Facts about Cheers:
• Sold 25 million+ doses of our products to a growing base of customers, which today stands at 500,000+ people.
• Co-invented novel technologies with a leading Ivy League university to improve upon the bioavailability of DHM.
• Appeared on Shark Tank, The Washington Post, Buzzfeed, USA Today, and more.
• Reached 50m unique Americans an average of 10x each (500m impressions) on Facebook/Instagram alone.
Based in New York City, Cure Hydration is revolutionizing the functional beverage industry with premium Electrolyte Drink Mixes. Cure products are designed to hydrate effectively, following a science-backed blend of sodium, potassium, and glucose designed by the World Health Organization. Known as the Oral Rehydration Solution (ORS), this formula has been proven to hydrate as effectively as an IV drip and is the gold standard in rehydration. Made with plant-based, non-GMO ingredients such as coconut water and pink Himalayan salt, our drinks are free from added sugars and artificial flavors, sweeteners, preservatives, colors and dyes. No junk, so you never have to compromise between health and great taste. We recently launched a line of pediatrician-formulated, kid-approved electrolyte drink mixes essential for children’s daily hydration. Our range also includes Energizing Drink Mixes, blending our essential electrolytes with natural caffeine, perfect for a balanced energy boost.
Cure investors include Lerer Hippeau, Valedor Partners, Rocana Ventures, Beliade, Silas Capital, Litani Ventures, Joyance Partners, Parallel Ventures, Great Oaks Venture Capital, Simple Food Ventures, Carly Strife (Founder of BARK), Kathleen King (Founder of Tate's Cookies), Philip Krim (CEO at Casper), Nick Green (CEO at Thrive Market), Nas, Andy Roddick, Kim Clijsters and more. We’re also backed by a Medical Advisory Board which includes Dr. Roshini Raj, Dr. Dana Cohen, Brooke Alpert, Dr. Tanya Altmann, Dr. Jill Grimes, and Dr. Brandye Manigat-Wilson. Caitlin Murray of Big Time Adulting was also recently brought on as the Head of Content.
Cure is female-founded and ranked #10 in Food & Beverage and #225 overall on Inc. 5000's 2023 list of fastest-growing private companies in America. All products are available at curehydration.com, Amazon, Thrive Market, and over 13,000 retail locations including CVS, Walgreens, Sprouts and Kroger.