IntoTheMinds Information

IntoTheMinds is a market research agency operating from Belgium and France and carrying out projects in Europe and beyond. We specialize in state-of-the-art market research methods to tackle even the most difficult projects : qualitative research (ethnography, interviews, focus groups, ...) quantitative research (surveys of all types, Big Data analysis, satisfaction and loyalty surveys) behavioral modeling (statistical models, predictions, data mining ...) Examples of projects : churn prediction for a French bank based on data mining and structural equation modeling qualitative research for a new financial product (Belgium) satisfaction study for a Swiss organization (qualitative research + quantitative instrument definition + administration) data exploitation and visualisation for a mobile operator (Belgium) brand image research for an apparel brand (Brazil) study for the implemantation of new kindergartens (Luxembourg) cartographic studies for the retail sector customer experience research for various industries and countries 80% of our projects are carried out of Belgium.