Inthegame Information

Inthegame (ITG) is the leading technology for in‐content ad units for live and VOD streaming. ITG helps streamers, broadcasters, and content owners unlock premium, in‐content inventory beyond traditional ad breaks while enhancing the viewing experience with dynamic creatives, rather than additional breaks. ITG delivers: • In‐content ad formats, including Pause Ads, L‐Band/Squeeze‐back, Double Box, Shoppable Ads, interactive units, and dynamic overlays and animations. • Support for both direct and programmatic advertising for in‑content units, enabling flexible activation and buying workflows. • Cross‐platform support across all major OTT/CTV platforms (AndroidTV, AppleTV, Roku, all Smart TVs' web and mobile) with seamless integration into existing players and any content genre. • Rapid client‑side deployment via native libraries (Load & Init), so you can go live in minutes per device, with control over sizing, placement, and animation. AI event-based advertising for Live sports- and scene-based advertising for VOD continuously optimize viewer engagement and campaign performance. Together, these capabilities create premium, in‑content inventory that boosts viewer interaction and drives incremental ad revenue across live and VOD. Learn more and request a demo at inthegame.io