MUJI was founded in 1980. Its origin was a thorough rationalization of the manufacturing process with an eye to creating simple, low-cost, good quality products. Specifically, we reexamined products through three lenses: material selection, inspection process and simplification of packaging. For instance, if you omit the bleaching process for pulp, the resulting paper is light beige in color.
MUJI used this paper for its packaging and labels. The ensuing products are remarkably pure and fresh. In notable contrast to the prevailing over-embellished products in the marketplace, MUJI's products both won great appreciation and sent shock waves not only through Japan but across the entire world.
Mujirushi Ryohin, MUJI in Japanese, translates as "no-brand quality goods."
MUJI's goal is to give customers a rational satisfaction, expressed not with,
"This is what I really want" but with "This will do." "This is what I really want" expresses both faint egoism and discord while "This will do" expresses conciliatory reasoning.
We have been credited with being "resource-saving", "low-priced", "simple", "anonymous" and "nature-oriented".
There are more than 1,000 MUJI stores around the world carrying more than 7,000 items ranging from clothing and household goods to food and even houses.
But the foundation of our ideology hasn't changed since the day we were conceived; like the compass that points due North, we continue to orient ourselves to the basis and universality of daily life.
HAY est une entreprise de design innovante qui crée des meubles, des luminaires et des accessoires de haute qualité et démocratiques avec les plus grands designers du monde.
Home interior to everyday designers living and loving happy changes. Share your style. Tell your story. Change your home.
Driven by a fascination for Nordic style and living, Bloomingville was established in year 2000. It happened with such great passion and success, that the company became part of Regent Holding in 2014. Bloomingville was then launched in US, taking the new market by storm with a Scandinavian take on home interior designs.
Today, Bloomingville has been adopted by millions of homes as both a brand and an international multibrand house. The company presents four exclusive brands: Bloomingville, Creative Collection, Bloomingville MINI, and ILLUME x Bloomingville; releasing four main collections, various in-season collections and one gorgeous Christmas collection annually.
The massive popularity and growth have not changed the Bloomingville mission: Delivering happy changes to everyday designers just like you. We are grateful for the first 20 years of doing so, and we hope to do so for many years to come.
Bloomingville resides in a 100,000 square foot brand universe in Ikast, Denmark. The remarkable buildings, decorated by our in-house stylists, reflect the essence of the Bloomingville soul. We employ 80 people, and have approximately 70 sales representatives and distributors across Europe, Oceania, Asia and North America – all being a part of the Bloomingville family.
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