IntelliStats Information

IntelliStats provides market research and analytical solutions in support of companies committed to building one-to-one relationships with customers. We believe that if a loyalty marketing or CRM initiative is to be successful, the target customer must be understood on five key levels: Motivations -- What drives the customer and their relationship with your brand or store? Attitudes -- What is the customer’s opinion/reaction to your brand, your stores, and your customer marketing programs? Aspirations -- How does the customer view their current or potential relationship with your brand? Demographics/Lifestyles -- What is the customer’s profile based upon household composition, demographics, and interests? Behaviors -- What are your customer’s past transaction-based interactions with your brand or store? By gathering and integrating data derived from each of these levels, a multi-dimensional picture of the customer can be formed to help guide decision-making. Deeper insights can be gained when examining these levels within three key customer stages: (1) Gestation, (2) Migration, and (3) Reactivation. IntelliStats provides its clients with this multi-dimensional view of their customers by using existing data and research and by filling in any gaps with primary research and analytical solutions. We offer a full range of market research, customer segmentation, statistical modeling, and market profiling services for companies seeking answers to such questions as: -- What are the key characteristics of my customers? -- What characteristics are most descriptive of my best customers? -- What are the critical ingredients that drive customer loyalty? -- Which of my customers are most likely to respond to my new promotion? -- What is the market potential for my product or service? -- What is the demographic profile of my retail trade area? -- How can I most effectively reach my target audience?