Intelligent Refresh Information

Rethink Refresh. Reimagine Revenue. Intelligent Refresh is created by adtech industry veterans who have spent decades building, scaling, and optimising ad tech at the highest levels. Billions of impressions are delivered every month that don’t create value. Publishers, SSPs, and even buyers are paying for noise instead of signal. We’ve seen the data. There’s a better way. We’re developing a solution that addresses one of the last hidden inefficiencies in GAM and Prebid, unlocking measurable revenue uplift while reducing unnecessary cost. This isn’t optimisation as usual. It’s a new perspective on how the ad stack should work. If you’re a publisher, SSP, or network and want to be part of the first wave, join our waitlist. https://www.intelligentrefresh.io