Integrated Strategies & Tactics LLC Information

A business consulting firm serving the technology marketplace, Integrated Strategy & Tactics (IS&T) specializes in creating product positioning approaches coupled with executable action plans that deliver financial results for clients. IS&T takes a 360 degree view of the market niche in question to understand the direction, the players, the products, the messaging and the status of the technology. It then develops a core product position strategy coupled with strong go- to-market tactics. IS&T can also help companies navigate when unexpected market forces take hold. Getting from an idea to an executable business is not always a linear progression. Strategies may be easier to achieve through tactics that respect and circumvent obstacles. Because IS&T understands the market, it can craft strategies that eliminate or bypass obstacles to keep businesses on the path toward their financial goals.