Institute of Digital Fashion Information

Institute of Digital Fashion [IoDF] uses technology as a democratic tool for change, creating the culture of today for the community of tomorrow. IoDF is building a platform that advocates for people and the planet, driving equity share options and pivoting the ownership model to support the creators economy. Since its launch in 2020, IoDF has become the backbone of innovation in fashion, shifting the global arena via activations that create lasting impact. Building world class experiences at cultural moments in high fidelity, IoDF provides 360 digital solutions, strategies and innovations via AR, CGI, UX, digital try-ons, research papers and Web3 consultancy. Holding 6 world's firsts, IoDF’s industry-leading work spans from studio floor to shop floor creating legacy projects and business use cases for the future. Their clients include luxury conglomerates, blue chip organizations, emerging and established brands, retailers, FMCG conglomerates, cultural institutions, as well as their renowned IRL x URL academy within universities and educational platforms. The innovations include the world's first red carpet NFT digital dressing at the Fashion Awards, and changing what digital identity means by producing the first non binary digital double avatar. Notably, IoDF’s digital atelier crafted the first digitally produced and showcased haute couture collection. The IoDF:Lab drove innovation at LFW by showcasing wearable garments through digital OOH campaigns and created the first AR NFT sold directly from B2C in pounds rather than crypto. Noted as the ‘masterminds behind fashion’s transition to the metaverse’ (Vogue Runway), IoDF Co-Founders Leanne Elliott-Young and Cattytay hold esteemed accolades including: ‘Number 1 Women in Web3 Europe’, Vogue Business 100 Innovators’, ‘Vogue Poland Global Vogue Leaders’, ‘Vogue Greece Industry Changemakers’ and ‘Global Top 100 Women of the Future in Emerging Tech.’